Thailand Shifts to High-Spending Tourists to Revive Industry
BANGKOK, April 11, 2026 — Thailand aims to lift tourism revenue beyond pre-pandemic levels within four years, as the government shifts strategy toward attracting higher-spending visitors, the country’s new tourism minister said. Surasak Phancharoenworakul said the government is targeting more than 3 trillion baht (around $80 billion) in annual tourism